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OASIIS

(2025)

Founder / Brand Designer / Creative Director / Basically Everything

OASIIS is a contemporary wellness brand I founded to reimagine daily self-care as a series of deliberate, grounding acts. At the heart of the collection is The Massage Melt, a hybrid solid moisturizer and self-massage tool designed to transform routine moments into restorative rituals. I developed every aspect of the brand—from concept development and strategy to design execution, production, and launch.
 
OASIIS was envisioned around the concept of effortless rituals: understated yet intentional gestures that cultivate presence and renewal. From the outset, my ambition was to articulate this philosophy through a design system defined by clarity, restraint, and quiet sophistication, while working within a tightly limited budget.
 
Every element was developed with a resourceful mindset: I prioritized essential touchpoints over excess, designed adaptable assets that could scale across channels, and sourced cost-effective materials without compromising the brand’s elevated aesthetic. The result is an identity that feels refined and cohesive despite lean production resources.

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