Branding Art Direction
We were entrusted with the corporate/brand renewal for atelier haruka, a hair and makeup salon operation with over 60 locations nationwide. From aligning their purpose in today's society to establishing their brand identity, capturing visual assets, and creating corporate, service, and recruitment websites, our team handled the entire process.
Adapting to the transformed customer expectations post-pandemic, atelier haruka undertook initiatives such as revisiting their existing services and flagship offerings. This evolution highlighted the need to acquire new customer segments and revamp communication strategies. Given their role in beauty and well-being, a comprehensive brand strategy was essential—from refining the purpose as a beauty and well-being enterprise to targeting strategies and integrating these concepts into the in-store experience.