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Philip Stein

Branding Art Direction


Delving into the psyche and aesthetic preferences of our coveted demographic - those in pursuit of "superior sleep quality" and "elevated daytime performance" - we meticulously unearthed their desires for a pioneering product endowed with unparalleled technology, previously unexplored on Japanese shores. Guided by the cardinal principle of TECHNOLOGY × LUXURY × WELLNESS, we channeled our creative direction to evoke an ambiance of serene tranquility, encapsulating time itself, and extending a gentle reminder to bustling urban dwellers that they possess an abundance of moments to savor. As custodians of the brand's ethos, every facet, from photography and videos to graphics and typography, was meticulously crafted to bestow an aura of refinement, contemporaneity, and intellectual acumen.

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