training BOXX is semi-personal training gym in Japan. Since they’re selling their brand as affordable and fun training class, I conceptualized the brand communication as “a fun and welcoming workout community that people wants to join” with slogan that says “It’s always better together.” By using pop and cheerful 6 colors as a brand color, out-of-the-box shaped logo, diverse models and encouraging and humorous voice tone, the brand communicates the inclusive and positive environment that welcomes any races, genders, and body shapes.