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Beautiful Terror

Ari Aster Film Festival Design System
_Identity System




The main composition of this festival’s design system is torn paper and flower motifs. The torn paper represents torn ending and revealing the unexpected truth in Aster’s films. Flower motifs are seen a lot in Aster’s films. The flowers I used here are realistic and high contrast with deep color to show the beautiful motifs in the darkness of the movie.

This film festival features film director Ari Aster, known for Hereditary and Midsommar. His films are known for unorthodox horror that is unsettling, provocative, and ballsy, and that’s what I like about his films. Unlike other horror films, you’ll find beautiful cinematography and odd but quite beautiful sound, which is unusual for horror films.

Process Journal

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